Being that chicken products are the go-to protein for millions of people around the world for dinner, the Santa Rosa packaging looks to help lighten things up with a friendly, vibrant branding approach.
Created by Dow Design, the Santa Rosa packaging focuses on being fun, casual and yet still appropriate for making when guests come over. The various chicken products are emblazoned with the slogan "Let's Roast" or "Let's Create" to help consumers feel part of the cooking process even if they didn't partake in the seasoning process.
Bright pops of color and bold fonts help to characterize the everyday gourmet aesthetic of the Santa Rosa products that aim to please families or guests with delicious foods that are branded to be charmingly inviting.
Key Themes Behind This Trend
- Friendly Packaging
- There is a disruptive innovation opportunity for companies to create fun, casual and vibrant packaging designs that focus on being friendly and inviting to consumers.
- Do-it-yourself Cooking Experience
- Companies can innovate by incorporating slogans or messaging that encourages consumers to feel part of the cooking process, even if they didn't season or prepare the food.
- Everyday Gourmet
- Companies can capitalize on the everyday gourmet trend by developing delicious food products that are branded to be charmingly inviting and come in eye-catching packaging.
Where This Applies
- Food Packaging
- The food packaging industry has opportunities to create packaging that is vibrant, friendly and designed to make products more appealing to consumers.
- Food Manufacturing
- Food manufacturers can develop products that cater to a consumer desire for everyday gourmet experiences and incorporating fun messaging that encourages a sense of participation.
- Retail Grocery
- Retail grocery stores can carry these everyday gourmet and friendly branded products, stand out and attract new customers.
