Rockin' Reading Glasses

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Stylish Spectacles Masquerading as Jewelry

— May 14, 2009 — Fashion
Reading glasses have never looked so cool. These super-stylish specs are specifically designed for the far sighted (yet chic) vision disadvantaged individuals. They are worn hanging from eye-catching beaded straps as jewelry; some even fold up and are further camouflaged as modern pendants.

When you require a little magnification, just hold them up to your eyes and you will look fashionable while avoiding the squint factor.

These ultra-hip reading glasses are from Filao Paris and are being distributed in North America by French Malady.

Trend Themes

  1. Fashionable Reading Glasses — Disruptive innovation opportunity: Develop stylish reading glasses that are as much a fashion accessory as they are functional eyewear.
  2. Disguised Eyewear — Disruptive innovation opportunity: Create innovative designs that camouflage reading glasses as jewelry or pendants for a more discreet and fashionable look.
  3. Convenience in Eyewear — Disruptive innovation opportunity: Design reading glasses that are foldable and easy to carry, providing convenience and portability for users.

Industry Implications

  1. Fashion Accessories — Disruptive innovation opportunity: Combine fashion and functionality in the eyewear industry to create stylish reading glasses that become must-have fashion accessories.
  2. Eyewear Manufacturing — Disruptive innovation opportunity: Disrupt the eyewear manufacturing industry by developing cutting-edge techniques and materials for creating disguised reading glasses.
  3. Optical Retail — Disruptive innovation opportunity: Change the optical retail landscape by offering a wide range of fashionable reading glasses that cater to diverse customer preferences and needs.
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