Striking the right balance between performance-driven fabrics and stylish fits is quite difficult, but emerging sports brand KCA-LAB has done a great job with its ultra-chic athletic clothes for this season. Boasting a vibrant blue color palette with occasional hits of peach orange on the seams, the brand creates what they call "real athleisure." As a result, the label's first Spring/Summer 2018 collection is accessible for both gym workouts and leisure activities.
KCA-LAB is founded by three sisters — Katherin, Charlotte and Amelie Freier, who chose to explore the relationship between women and their hectic daily lives. Without sacrificing comfort and agility, KCA-LAB's chic athletic clothes are characterized by strong compression that provides unparalleled support, functional quick-dry and moisture-wicking fabrics, as well as breathable membranes.
What's Driving This Trend
- Athleisure Fashion
- The trend towards blending athletic and leisure clothing continues with a focus on stylish, vibrant colors and strong compression for support and agility.
- Functional Fabrics
- Sports brands are incorporating quick-dry, moisture-wicking, and breathable fabrics into their designs, creating opportunities to differentiate through innovative material technology.
- Women-centered Design
- Brands like KCA-LAB are catering to women's needs for comfort and versatility in sportswear, presenting the chance to create disruptive innovation by rethinking traditional gendered design norms.
Who This Affects Most
- Sportswear
- The sportswear industry is embracing a trend towards athleisure fashion, with an opportunity to differentiate through functional fabric technologies and inclusive, women-centered design.
- Fashion
- The fashion industry can take inspiration from KCA-LAB's focus on blending function and style, capitalizing on the trend towards athleisure and women-centered design.
- Material Science
- In response to the demand for functional fabrics, the material science industry has the opportunity to create innovative solutions that prioritize functionality, such as quick-dry, moisture-wicking, and breathable membranes.
