The Chevrolet and Microsoft Advertising Collaboration

 - Jun 24, 2010
References: chevrolet & prnewswire
Chevrolet and Microsoft Advertising have teamed up to produce a multiscreen ad campaign for the newest Chevrolet Volt electric car.

Using Kinect for Xbox 360, consumers will be able to test drive a Chevrolet Volt using 'Kinect Joy Ride,' the first controller-free racing game developed by Microsoft Game Studios. Gamers will be able to drive an actual Chevrolet Volt in the game and feel the turns and speed just like a physical test drive.