In light of Valentine's Day, Philadelphia launched a new campaign to promote its new Cheesecake Crumble. Taking a much different approach to the romantic holiday, the brand is focusing on the couples who've found their relationships strained as a result of the isolation the COVID-19 pandemic has brought along with it.
As the company explains, "53% of couples say they have argued over sharing the last bite of dessert," and "1 in 3 couples are considering going to couples therapy due to spending more time together during the pandemic." Taking this into account, Philadelphia launched its Cheesecake Crumble as a single-serving dessert that's meant to be enjoyed on its own, and is even giving couples the chance to be reimbursed for a couples therapy session.
On the brand's Cheesecake Crumble site, fans can enter for a chance to win a free sample of the new dessert, and also apply for the chance to be reimbursed for $150.
Image Credit: Philadelphia