Specialty cheese brand Cello is expanding its cheese flights with two new offerings designed to make it easy for cheese lovers to assemble flavorful boards for summer entertaining and enjoyment. There's Cello Breeze, which was created for the "cheese lover with a sense of adventure" and it includes old favorites like English Cheddar with all-new options like Cello Blueberry Lemon Fontal and Cello Red Wine Soaked Goat Cheese. Altogether, these options explore sweet, savory and nutty flavors.
For creating flavorful summer cheese boards with ease, Cello is also introducing Cello Sunrise with sweet, spice-filled flavors like Cheddar Gruyere with roasted red and black peppers, a 10-month aged Asiago and the Cello Hand-Rubbed Tuscan Fontal.
Key Themes Behind This Trend
- Cheese Flights
- Specialty cheese brands can curate seasonal cheese flights that offer new and unique flavor experiences to cheese lovers.
- Sweet and Savory Cheese Combos
- Cheese brands can experiment with new sweet and savory cheese combinations to create unique flavor profiles that appeal to a wider audience.
- Convenient Cheese Board Assembly
- Brands can offer pre-curated cheese board options that take the guesswork out of assembling a perfect cheese board for casual entertainment and enjoyment.
Where This Applies
- Specialty Cheese
- Specialty cheese brands can leverage curated cheese flights and new flavor combinations to differentiate themselves from traditional cheese brands and attract adventurous cheese lovers.
- Food Gifting
- Pre-curated cheese board options can be marketed as a perfect gift for foodies, hostesses, and anyone looking for a unique and thoughtful gift.
- Retail and Supermarket
- Supermarkets and retail stores can offer pre-curated cheese board options to create a new convenience category and drive sales in the cheese department.
