Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Branded First Finger Foods

Cheerios for Tots

— January 24, 2008 — Lifestyle
General Mills has launched a new product for tots in its Cheerios line. It is in a new convenient package and according to, “it's pour-able, shake-able, refillable and is designed to fit in your purse, stroller or diaper bag.”

Can you just imagine someone like Andy Rooney writing this story? The late 1950s saw one of the greatest time savers and inventions of all time, Cheerios. The original product was great and General Mills has made it even better in recent years. Today, we have many different varieties to choose from: Honey Nut, Apple Cinnamon, Multigrain, Frosted, Team, Purely O's, Millennios, Berry Burst, Yogurt Burst, Fruity, Oat Cluster Crunch Cheerios, and now Cheerios for Tots.

The cereal has become so popular that physicists have coined the phrase “cheerio effect” when discussing fluid mechanics, meaning the tendency for small obliging floating objects to attract one another like opposite poles on magnets. This has also been called "cheerio magnetization.” An example of the phenomenon is the way the breakfast cereal tends to form clumps as it clings to the sides of a bowl when immersed in milk. How clever, right? Are you thinking what I'm thinking?

While the marketing department at General Mills touts the cereal's nutritional value and wide selection, we grandparents have come up with an ingenious adjunct, “Cheerios Ahoy!,” whereby you remove a few Cheerios from the box and use them as target practice for potty training. Now, one could argue that Fruit Loops work just as well; as does the sound effect of yellow water hitting the bottom of an empty coffee can, but that only solves half the problem. In order to solve both ways (P and BM, if you will) you simply cannot find a better target than Cheerios. In order to achieve this phenomenon, you set the breakfast table three feet from the bathroom and offer the little one(s) rewards based on accuracy and the total number of sunken cheerios. Rewards are limited only to the ingenuity of the Captain. This grandparent expert and analyst, yours truly, estimates that it will take less than one week for Cheerios Ahoy! to serve its useful purpose. Then, you can finally visit your grandchildren and do what grand's do best -read a bedtime story and sleep in a warm dry bed. I recommend reading “Cap'n Billy 'The Butcher' MacDougall's Guide to Pirate Parenting” by Tim Bete.