In celebration of 50 years of successful business, Vault by Vans is releasing a limited-edition collection of checkered sneakers. This playfully patterned range celebrates the brand's 50th anniversary in style.
The Checkered Past collection is a tribute to the brand's iconic checkerboard motif, which has been branded on many of Vans' popular sneaker silhouettes. The cool motif is used on 10 pieces in the upcoming collection, which features various iterations of the OG Classic Slip-On LX and OG Sk8-Hi LX. Each aforementioned sneaker is presented in monochromatic, blue and multicolored colorways alongside two iterations of the Leather Checker Bag.
Loyal Vans enthusiasts can expect these checkered sneakers to drop on the brand's 50th birthday, March 16th, 2016.
Why This Trend Is Growing
- Limited-edition Collections
- Creating limited-edition collections as a way to celebrate milestones can generate excitement and drive consumer engagement.
- Iconic Brand Motifs
- Leveraging iconic brand motifs can create a sense of nostalgia and brand loyalty among consumers.
- Monochromatic and Multicolored Colorways
- Offering products in both monochromatic and multicolored options can cater to different consumer preferences and expand market reach.
Industries Being Reshaped
- Footwear
- The footwear industry can create limited-edition collections and incorporate iconic brand motifs to attract consumers and boost sales.
- Fashion
- The fashion industry can use limited-edition collections and iconic brand motifs to create buzz and build a strong brand identity.
- Retail
- The retail industry can leverage limited-edition collections and diverse colorway options to drive foot traffic and increase sales.
