India telecoms are rolling out the $20 cell phone. Developed by Spice, its a no-nonsense, no frills phone aimed at the lowest end of the market . There is no screen. It's a phone that only makes phone calls! What a revolutionary concept! But with half the world without any phone service, there is a huge market in developing nations.
Implications - Developing countries do not have the same luxuries found in North America or other more technologically or economically advanced cultures; however, citizens of these countries still long for and deserve similar lifestyles. Thus, some companies are finding ways to reach a middle ground, offering more affordable alternatives to the desired westernized lifestyle.