The ‘Momce' Spread by Photographer Charlotte Hadden

 - Aug 10, 2010   Updated: Jun 9 2011
References: charlottehadden & theones2watch
Shot by photographer Charlotte Hadden, the featured 'Momce' spread is definitely an unconventional men's editorial.

Removing the manly-man factor, this spread features a more delicate side to the male species, capturing a vulnerability never seen before in the usual tough-guy prints. Charlotte Hadden does a phenomenal job in changing up the usual menswear vibe, with these prints doing the models in this spread complete justice.

Implications - Youth consumers of both sexes have a desire to transcend orthodox definitions of gender. Men's fashion is borrowing from women's just as much as the opposite is true. When designing products for young male consumers, companies ought to challenge traditional notions of what it means to be a man.