Vancouver's Zend Conscious Lounge might seem like just another vegan restaurant, but at its heart, it serves as a charity business, with all of its proceeds donated to charity.
After being diagnosed with Stage 4 non-Hodgkin’s Lymphoma, Steve Curtis made the switch to a vegan lifestyle and went in search of natural remedies around the world. While Curtis now runs a successful herbal remedy company Zag Global, he sees his restaurant as a way to give back the community.
Any profits that the restaurant generates feeds into Zag Heartbeats, a philanthropic branch of the company that supports the Arthritis Society, the Amazon Conservation Association, Vitamin Angels and more meaningful causes. As well as feeling good about making conscious shopping choices, consumers know that their money is being put to good use around the world.