Holiday photography often involves cliche portraits in front of iconic landmarks, posed shots with friends and family as well as random images of food, landscapes and animals; that is not the case when it comes to Chantal Anderson's impressive portfolio. Chantal Anderson manages to capture moments that are full of serenity as well as quirkiness, focusing more on personality than anything else.
Splitting her time between Los Angeles, California, and the Pacific Northwest, Chantal Anderson turns her lens to summery images full of colors and sunshine. Often abstract, she concentrates on evocative stills that include people taking off their sweaters, enjoying the freshness of flowers as well as time spent with friends over delicious desserts or in a cool blue pool.
Why This Trend Is Growing
- Serenity-focused Photography
- There is an opportunity for disruptive innovation in creating technologies and tools that help photographers focus on capturing serenity and personality in their images.
- Abstract Photography
- The rise of abstract photography presents opportunities for photographers to specialize in this style and for businesses to incorporate such images in their advertisement and branding materials.
- Quirky Vacation Moments
- Tourism-related businesses can incorporate quirky vacation moments in their marketing and branding materials to appeal to millennials and Gen Z consumers.
Industries Being Reshaped
- Photography
- Innovative camera and editing technologies can aid photographers in capturing and post-processing abstract and serenity-focused photographs.
- Tourism
- There is an opportunity for tourism businesses, such as travel agencies, hotels and resorts, to feature quirky vacation moments in their marketing materials to appeal to younger consumers who seek unique travel experiences.
- Advertising and Branding
- Businesses can incorporate abstract and serene-focused photographs in their advertising and branding materials, especially in industries such as hospitality, healthcare and wellness, to convey calmness and relaxation.
