Only the genius mind of Karl Lagerfeld could create the CHANEL Watering Can. For the CHANEL Couture Fall/ Winter 2015 show, the experience featured groomed men watering the exotic "CC" branded garden with green quilted CHANEL Watering Cans. Muse and bearer of the infamous leather watering can, Baptiste Giabiconi watered giant bouquets of exotic flora as models floated down the runway. Lagerfeld is known for taking random, inanimate objects and putting his CHANEL twist on it — the CHANEL Watering Can as an example.
The greenhouse runway show unveiled a new handbag we are sure to see on the streets during New York Fashion Week. This product can also be used to tend to your garden, however, with a price tag over $10,000 we doubt it will be used for anything other than a fashion accessory.
What Makes This Trend Stand Out
- Luxury Gardening
- With the introduction of the CHANEL Watering Can, there's a disruptive innovation opportunity to create other gardening tools that are both functional and luxurious.
- Fashion X Home and Garden
- By incorporating high fashion into home and garden accessories, there's an opportunity to innovate and capture a new market segment.
- Branded Garden Supplies
- Companies could leverage the power of branding to create unique garden supplies that appeal to a wider range of consumers.
Sectors Adopting This
- Luxury Fashion
- The introduction of a luxury watering can by CHANEL opens up opportunities for luxury fashion brands to expand their product lines.
- Home and Garden
- Innovating home and garden products such as the CHANEL Watering Can could disrupt the market and inspire a new generation of consumers to take up gardening.
- Branding and Marketing
- Branding garden supplies could be a new frontier for marketers and have the potential to attract a wider range of customers.
