A joint project between Karl Lagerfeld and Carine Roitfeld, the Chanel 'The Little Black Jacket' exhibition features a variety of A-list celebrities showing off the modern equivalent of the twentieth century's little black dress. The project is being showcased as a gallery exhibition in Japan, being released as a book on Amazon titled 'The Little Black Jacket: Chanel's Classic Revisited,' and is available to view on their newly launched online gallery.
There are 113 portraits in the collection of many celebrities including Kirsten Dunst, Kanye West, Tilda Swinton, Dakota and Elle Fanning, Anna Wintour, Sofia Coppola, Waris Ahluwalia, Clemence Poesy, Elizabeth Olsen and Yoko Ono. The shoot was captured by the multi-talented Karl and styled by Carine.
What Makes This Trend Stand Out
- Celebrity Collaborations in Fashion
- The trend towards enlisting high-profile figures in fashion campaigns presents an opportunity for disruptive innovation in influencer marketing and luxury brand collaborations.
- Virtual Art and Fashion Exhibitions
- The increasing prevalence of virtual galleries and online showcases presents a potential for disruptive innovation in the art and fashion industries, particularly as traditional exhibitions and runway shows face uncertain times due to the pandemic.
- Coffee Table Books
- The popularity of stylish and visually striking coffee table books, such as 'The Little Black Jacket: Chanel's Classic Revisited,' presents an opportunity for disruptive innovation in niche publishing and luxury marketing.
Sectors Adopting This
- Fashion
- The fashion industry, specifically luxury brands, could benefit from implementing celebrity collaborations to create buzz and expand their reach.
- Art
- The art industry could benefit from exploring virtual exhibition opportunities to reach a wider audience and adapt to the changing landscape of physical galleries and exhibitions.
- Publishing
- The publishing industry could benefit from creating visually stunning and high-end coffee table books as a way to cater to niche markets and leverage luxury brands' visual appeal.
