Set in a boudoir, the official Chanel s/s 2013 campaign features models relaxed in what looks like their own homes.
The fashion house, which has always been coveted as the leader of sophisticated French fashion, do not disappoint in the new spring/summer line. Bright red and blue hues are complemented by several black and white shades. The pieces, which are predominantly dresses, would be perfect for a romantic picnic or any outdoor garden party. The models, who look ravishing in their ensembles appear almost bored in the campaigns. It is almost as if they are backstage at a fashion show waiting for their turn to be called to walk down the coveted runway.
Despite this interesting choice of styling, the clothes as well as the Chanel S/S 2013 line look ready to wear for any upscale outing.
Key Themes Behind This Trend
- Upscale Fashion Campaigns
- Disruptive innovation opportunity: Create fashion campaigns that feature models in realistic, everyday settings to showcase the versatility of upscale clothing.
- Bright Color Palette
- Disruptive innovation opportunity: Develop vibrant color palettes for upscale fashion lines to appeal to a wider range of consumers.
- Versatile Outfits for Outdoor Events
- Disruptive innovation opportunity: Design clothing lines that combine elegance and functionality, specifically tailored for outdoor gatherings and upscale outings.
Where This Applies
- Fashion Marketing
- Disruptive innovation opportunity: Utilize creative and relatable imagery in fashion campaigns to connect with consumers on a more personal level.
- Luxury Fashion
- Disruptive innovation opportunity: Introduce unconventional styling choices in luxury fashion lines to attract a younger and more diverse audience.
- Outdoor Event Planning
- Disruptive innovation opportunity: Collaborate with fashion brands to create specialized event planning services for outdoor gatherings and upscale outings.
