French luxury brand Chanel has created a new cosmetic collection called Chanel Precious Lace, or in French, 'Dentelle Précieuse.' Chanel is well-known for its fashion and use of beautiful fabrics, so it was eminent that the designers would apply their knowledge to these new illuminating pressed powders. If it wasn't for the compact casing, you would think the powder was a lace fabric swatch.
The intricate makeup comes in shades of beige, copper and blush. The illuminators were made to sculpt and enhance facial features by amplifying where the light naturally hits your face.
Unfortunately, it will only be available exclusively in France. The line is to be launched at the Rue Saint-Honoré Chanel boutique on April 1st before arriving in other stores in France on April 8th.
What's Driving This Trend
- Lace-texture Makeup
- Cosmetics brands can explore the use of lace textures and patterns in their products to create unique and visually appealing designs.
- Illuminating Pressed Powders
- The development of new illuminating powders can provide a disruptive innovation opportunity for cosmetic companies to enhance facial features through the use of light reflection.
- Luxury Cosmetic Collections
- Creating high-end cosmetic collections, inspired by luxurious fabrics and fashion, can provide a disruptive innovation opportunity for luxury brands to differentiate themselves in the market.
Who This Affects Most
- Cosmetics
- Cosmetic brands can develop new products and collections by incorporating new textures and patterns inspired by fashion and luxury fabrics to stay ahead of the competition.
- Fashion
- Fashion brands can expand their product offerings to include cosmetics and beauty products inspired by fabric textures and patterns to increase brand awareness and customer loyalty.
- Luxury Goods
- Luxury brands can explore the use of high-end fabrics and textures in their cosmetic products and collections to appeal to their affluent customer base and increase revenue streams.
