Whether it’s collections are centred around inspiration that is based on underwater ethereal or globe-trotting chic, Chanel always commits to a theme and this is absolutely evident in the Chanel Pre-Fall 2014 collection.
The collection is filled with fringed detailing, feathers, native-inspired patterns and prints that are reminiscent of striped horse saddle blankets. When you think “Wild West,” the colors that come to mind are perfect for fall — dusty browns, leathers and denim.
The gorgeous collection has a wide range of silhouettes and colors, but the theme is not lost on any of them. An updated version of the classic Chanel suit can be caught in a few spots in the collection too, with a longer skirt and paired boots, of course still looking as chic as ever.
Key Themes Behind This Trend
- Western-inspired Fashion
- Disruptive innovation opportunity: Creating sustainable and eco-friendly materials for Western-inspired fashion.
- Fringed Detailing
- Disruptive innovation opportunity: Developing new technology or techniques to incorporate fringed detailing in different types of clothing.
- Native-inspired Patterns
- Disruptive innovation opportunity: Using AI and machine learning to create personalized native-inspired patterns for fashion.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrating wearable technology into Western-inspired fashion to enhance functionality.
- Textile
- Disruptive innovation opportunity: Creating innovative textiles that mimic the look and feel of traditional Western materials.
- Technology
- Disruptive innovation opportunity: Developing virtual try-on technology to allow customers to see how Western-inspired clothing looks on them before making a purchase.
