The newest Chanel Coco Cocoon ads are divine black-and-white images of Vanessa Paradis holding the line's signature bags lovingly. Shot by Karl Lagerfeld, there are plenty of reasons to hold these bags tight.
The bags feature the classic Chanel quilted fabric, in luxurious dark colours. The Chanel Coco Cocoon ads are simplistic and beautiful, and do a fantastic job of keeping readers' concentration on the bag and style.
Implications - Any company that seeks to sell luxury items would be wise to invest in marketing that is monochrome and understated. By eschewing the traditional conventions of marketing (loud and abrasive), the company appeals to "old money" types who seek a more mature, elegant and upscale brand that reflects their lifestyle.
What Makes This Trend Stand Out
- Monochrome Marketing
- Luxury brands should consider using monochrome, understated marketing to appeal to old money types.
- Quilted Luxury Bags
- Luxury bags featuring traditional quilted fabric are a timeless trend.
- Celebrity Endorsements
- Celebrity endorsements, such as Vanessa Paradis for Chanel, can elevate a brand's image.
Sectors Adopting This
- Luxury Fashion
- Luxury fashion brands can capitalize on the timeless trend of quilted bags and appeal to affluent consumers with understated marketing.
- Celebrity Endorsements
- Marketing and advertising firms can offer celebrity endorsement services to luxury brands looking to elevate their image.
- Luxury Retail
- Luxury retailers can differentiate themselves by selling understated, monochrome luxury items that appeal to affluent consumers seeking an upscale lifestyle.
