#ChampionTheMatch is a new campaign initiated by Heineken, official sponsor of the UEFA Champions League soccer tournament,which uses the latest technology to maximize soccer fans' enjoyment while watching big games.
The latest iteration of this campaign comprises the introduction of a 3D Printable Match Pack, with fans given access to an open source file platform containing 3D-printable files that can be fed into a 3D printer to create 3D-printed drinking tools. The pack consists of a bottle opener, beer bucket and coaster, key components to any big European football night.
Heineken's incredibly creative TV spots and experiential marketing campaigns have already ensured that the brand's name is inexplicably linked with the world's most respected club soccer tournament. The #ChampionTheMatch 3D Printable Match Pack initiative shows that Europe's biggest brewer seemingly never tires of leveraging the most modern technology to enhance consumers' brand experience and attachment.