In an attempt to reimagine traditional portraits, digital artist Mike Campau and photographer Atiba Jefferson fuse CGI and photography for a very crisp project. Long fascinated with "images affected by glass refraction," the creatives focus their efforts on creating attention-captivating and visually baffling instances of portrait photography. It worked.
The Mike Campau x Atiba Jefferson project features recognizable personalities like Houston Rockets' point guard James Harden, Golden State Warrior's Stephen Curry, Canadian rapper Drake, among other athletes and musicians. The name of this CGI and photography fusion is 'Looking Glass.'
By pushing the boundaries of their respective mediums and undertaking an in-depth interdisciplinary approach that takes cues from humans and computer software, Mike Campau and Atiba Jefferson are able to truly develop something worthwhile and impressive.
What Makes This Trend Stand Out
- Digital-photography Fusion
- The fusion of digital and traditional photography creates opportunities for disruptive innovation in photo editing and image manipulation.
- Interdisciplinary Approach
- Approaching creativity with an interdisciplinary mindset allows for disruption and innovation across multiple industries, including advertising and marketing.
- Refraction Imagery
- The use of refraction and other optical tricks in photography creates opportunities for innovation in the art and fashion industries.
Sectors Adopting This
- Photography
- The photography industry can drive disruptive innovation by merging traditional and digital techniques to create unique imagery.
- Advertisting
- Ad agencies can adopt an interdisciplinary approach to create visually captivating ads with a compelling message.
- Art
- The use of refraction and other optical illusions in photography can disrupt traditional artistic mediums and inspire new forms of expression.
