The appeal of the C'est La Mode editorial seems to be its completely organic style. Shot on the streets in front of coffee shops and parks, the series features a leggy model who looks like she's just taking a stroll through the city.
The outfits in the C'est La Mode photo shoot fit in perfectly with the atmosphere of the images as well. Loose-fitting and casual while still staying chic, the ensembles look as if they took two minutes to put together but appear greatly sophisticated.
Photographer Daniel Troyse does a superb job in capturing the essence of effortless beauty.
Implications - Tired of the darker styles emerging in the modern realm, shoppers are looking for more simple designs. Pieces that feature a more subtle aesthetic are attractive to female consumers who want to stay in touch with their feminine sides. Focusing on this classic element could help a company grow its appeal.
Effortlessly Chic Fashion
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