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Heavyweight Suede Sneakers

Universal Works Upgrades PF Flyers' Center Sneaker Silhouette

— May 8, 2018 — Fashion
UK-based menswear label Universal Works joins forces with PF Flyers to rework its iconic Center sneaker silhouette. The sneakers made its first appearance back in the 50s and the new iteration of the signature footwear is crafted to be suitable for the spring weather. The silhouette preserves the iconic profile design but is elevated with some premium materials -- specifically the heavyweight suede uppers. There are a total of four new styles produced in collaboration and this includes the Center Hi in a tan gue, Center Lo in navy blue, and an ecru iteration in both a Hi and Lo option.

In addition to the heavyweight suede construction across the uppers, some other details include an iron-on ankle patch and a bright yellow pop on the outsoles. There is also stripe accents on the midsole and back heel tab, and the whole silhouette is finished with a dark gum sole. The shoes are now available for purchase online at PF Flyers, Universal Works and select retailers, priced at $80 USD for the Center Lo silhouettes and $85 USD for the Center Hi options.
Trend Themes
1. Premium Material Sneakers - Disruptive innovation opportunity: Explore the use of heavyweight suede and other high-quality materials to elevate sneaker designs and appeal to the luxury market.
2. Collaborative Sneaker Collections - Disruptive innovation opportunity: Partner with different brands to create unique sneaker collaborations that combine different design aesthetics and cater to diverse consumer preferences.
3. Elevated Classic Silhouettes - Disruptive innovation opportunity: Take iconic sneaker silhouettes from the past and upgrade them with modern materials, colorways, and subtle design details to attract nostalgic consumers while offering something fresh.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Embrace new materials, collaborations, and design upgrades to create innovative footwear products that cater to evolving consumer demands.
2. Fashion - Disruptive innovation opportunity: Combine trends and niche collaborations in the fashion industry to create unique and desirable collections that resonate with fashion-forward consumers.
3. Luxury Goods - Disruptive innovation opportunity: Utilize premium materials and exclusive collaborations in the luxury goods market to create limited edition sneakers that appeal to high-end consumers seeking unique and high-quality products.
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