The new Celine Summer 2019 menswear capsule is showcased in a new campaign video complete in a black and white color scheme. The luxurious French fashion label takes on unique style approaches by partially animating the video whilst introducing the new lineup of goods. Some of the pieces showed off in the campaign include the captivating leather rider jackets, the slim-fitted suits, thin ties, and the double-breasted jackets -- all of which are complete in black.
The campaign video is accompanied by the song 'Polaroïd/Roman/Photo' by a French music duo entitled Ruth -- this originated back in 1985 to give the video a retro ambiance. The entire Celine Summer 2019 menswear collection are set to launch at participating stocklists in February next year.
Image Credit: Hedi Slimane
What Makes This Trend Stand Out
- Black and White Fashion Campaigns
- Brands can create captivating fashion campaigns by using a black and white color scheme.
- Partial Animation in Fashion Videos
- Fashion brands can incorporate partial animation into their videos to create a unique and visually appealing style approach.
- Retro Ambiance in Fashion Marketing
- Fashion labels can create a nostalgic vibe in their marketing by using retro-inspired music and visuals.
Sectors Adopting This
- Luxury Fashion
- Luxury fashion brands can adopt the use of black and white fashion campaigns to create a high-end and visually striking image.
- Video Production
- The video production industry can explore new techniques, like partial animation, to offer innovative services for fashion brands.
- Music Licensing
- Music licensing companies can provide retro-inspired music options to fashion brands to enhance the nostalgic ambiance in their marketing campaigns.
