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 - Jan 10, 2008   Updated: Jun 23 2011
References: celebrity.myspace & broadcastnewsroom
Celebrities can now beat the papparazzi at their own game... if they are smart. has launched a celeb hangout online at

The smartest talent agencies and clients will leverage the huge audience of to build their brands.

The VIP section of MySpace will offer Exclusive star content from interviews to photos, video, and even their personal blogs, available as of today.

Implications - Social media sites are a great source for publicizing a product as well as ensuring control over the product's exposure. Companies should learn to leverage these sites to gain public interest for their business or specific product and expand their consumer base.