During a guest appearance the other night on Jay Leno, actress Scarlett Johansson blew her nose. Her used tissue is now up for auction on eBay.
At the time of this article, bids for Scarlett Johansson’s autographed baggy with a used tissue inside have reached over $2,150.00.
Although Scarlett Johansson’s snot-rag is not something I’d care to have, let alone spend money on, all profits from the auction will go to US Harvest, a hunger charity. In the video, Johansson says, “Bid high, this is Samuel Jackson’s cold here.” She then gave a couple of hearty blows and even a bit of her lipstick ended up on the tissue.
What Makes This Trend Stand Out
- Celebrity Memorabilia Auctions
- Creating unique and quirky auction items involving celebrities can drive both buzz and profit for charitable causes.
- Gross-out Factor as a Marketing Strategy
- Marketers can utilize the shock and novelty of merchandise with gross-out appeal to successfully capture public attention.
- Charitable Partnerships with Pop Culture Icons
- Partnering with a well-known and influential figure to promote a good cause can generate significant donations and publicity.
Sectors Adopting This
- Charitable Fundraising
- Exploring new and unusual ways to raise money can help charities navigate an increasingly crowded fundraising landscape.
- Entertainment Memorabilia
- Expanding merchandise offerings to include more unique and unconventional items can help businesses stand out and generate revenue.
- Marketing and Advertising
- Leveraging shock value and unexpected marketing tactics can help companies build brand recognition and create viral marketing campaigns.
