Canadian coffeehouse and restaurant chain Tim Hortons launched a new celebrity donut collaboration with Ryan Reynolds, introducing the ‘Ryan’s Signature Donut’ as part of its ongoing partnership.
The donut has a “new soft and fluffy donut recipe, coated in a rich buttery glaze and hand-finished with a drizzle of icing that's made with maple syrup,” sticking to the brand and the actor's Canadian roots. The debut of the donut comes after the previous success of ‘Ryan's Scrambled Eggs' breakfast boxes.
In addition to the product launch, Tim Hortons and Reynolds are supporting youth-focused initiatives through a limited-edition collection of T-shirts, with proceeds benefiting SickKids Foundation and Tim Hortons Foundation Camps.
“Four designs are available, with one T-shirt sold at participating Tim Hortons restaurants across Canada and all four available online at timshop.ca.”
Image Credit: CNW Group/Tim Hortons
Why This Trend Is Growing
- Celebrity-branded Food Items
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- Cause-linked Merchandise
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Industries Being Reshaped
- Quick-service Restaurants
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- Philanthropic-corporate Partnerships
- Integrated fundraising models embedded in product sales create novel funding channels and stakeholder engagement frameworks that can upend traditional charity campaigns.
