Express Launched its 'Love Unites' Collection to Celebrate Pride
Grace Mahas — May 23, 2019 — Social Good
Express, an American clothing brand founded in 1980, launched 'Love Unites' -- a new colorful fashion line to celebrate pride. The collection features blazers, t-shirts, biking shorts, and polos, all sporting the bright colors associated with pride. The stylish details make the collection perfect for both casual and dressy occasions.
To give back, Express is donating 25% of the net income raised from every purchase from 'Love Unites' until July 15th to GLAAD, an organization committed to promoting the normalization of the LGBTQ+ community. "The visibility of Love Unites will help accelerate acceptance for the LGBTQ+ community and enable people of all genders to dress with pride," said Zeke Stokes, Chief Program Officer of GLAAD. The funky collection has the potential to spread the accepting message long after the month of pride has ended.
To give back, Express is donating 25% of the net income raised from every purchase from 'Love Unites' until July 15th to GLAAD, an organization committed to promoting the normalization of the LGBTQ+ community. "The visibility of Love Unites will help accelerate acceptance for the LGBTQ+ community and enable people of all genders to dress with pride," said Zeke Stokes, Chief Program Officer of GLAAD. The funky collection has the potential to spread the accepting message long after the month of pride has ended.
Trend Themes
1. Colorful Fashion - Disruptive Innovation Opportunity: Create vibrant and inclusive clothing lines that celebrate various communities and promote acceptance.
2. Charitable Collaborations - Disruptive Innovation Opportunity: Explore partnerships with organizations and charities to create fashion collections that give back and support social causes.
3. Gender-inclusive Design - Disruptive Innovation Opportunity: Develop fashion collections that embrace gender diversity and empower individuals to express themselves authentically.
Industry Implications
1. Fashion Retail - Disruptive Innovation Opportunity: Utilize inclusive designs and collaborations to attract a broader customer base and differentiate from competitors.
2. LGBTQ+ Advocacy Organizations - Disruptive Innovation Opportunity: Partner with fashion brands to create unique collaborations that raise awareness, support the LGBTQ+ community, and drive advocacy initiatives.
3. Social Impact Retail - Disruptive Innovation Opportunity: Establish fashion brands or platforms that prioritize social causes and donate a portion of profits to organizations that promote acceptance and equality.
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