Fashionistas around the world have gone wild today! Style mavens pushed and shoved each other as early as 5 am this morning to be the first in the door of H&M on the day Roberto Cavalli's collection was launched at the international chain.
People were lining up at European locations hours before the stores opened, waiting to get their hands on affordable designer fashions, particularly those bearing Cavalli's signature leopard print.
"Hardened fashionistas formed a long queue around the Oxford Circus branch of H&M waiting for the doors to open so they could get their mitts on some Cavalli clobber," Catwalk Queen said.
"Queuing style mavens were treated to a breakfast goodie bag from H&M staff which included a croissant some orange juice and an all-important umbrella!"
I'll be making my own way down to the Vancouver store later this evening, hoping there will be something left in my size! I'm anticipating a lot signature Cavalli animal prints and sleek designs. I wonder if there will be an in-house DJ there like there was in London.
Check out some of the designs that will debut today:
Why This Trend Is Growing
- Affordable Designer Fashion
- Providing affordable designer clothing to the masses.
- Leopard Print Trend
- Capitalizing on the leopard print trend in fashion.
- In-store Launch Events
- Creating excitement through in-store launch events for fashion collections.
Industries Being Reshaped
- Fast Fashion
- Fast fashion companies can capitalize on affordable designer collaborations with in-store launch events.
- Luxury Fashion Brands
- Luxury brands can expand their customer base by offering more affordable collections with signature designs.
- Retail Industry
- Retailers can drive foot traffic and sales by hosting exclusive in-store launch events for highly anticipated fashion collections.
