The Cavalia show is a mix of acrobatics, multimedia and beautiful horses all to create an inspiring entertainment performance. I can just imagine the power that resonates on stage with acrobats attempting stunts on these animals.
Not surprisingly, the Cavalia show was created by Norman Latourelle, one of the Cirque du Soleil co-founders. Click through the gallery to view some stills from the live performance of the jaw-dropping show.
Implications - Consumers in today's society are often drawn to the products with which they share a sense of familiarity or personal connection. Businesses that utilize approachable and genuine qualities in their products or services will have a much better chance at creating a connection with consumers. A consumer is likely to invest in the business or company with which he or she shares the closest relation.
Key Themes Behind This Trend
- Equestrian Entertainment
- Shows combining horses with other forms of entertainment create a unique experience for audiences and potential for collaboration between industries.
- Circus Reinvented
- The use of acrobatics, multimedia, and animals in live performances presents an opportunity for businesses to revitalize the traditional circus experience.
- Emotional Connections
- Building emotional connections with consumers through genuine and approachable qualities in products or services can enhance brand loyalty.
Where This Applies
- Entertainment
- Opportunities to collaborate between horse trainers, circus performers, multimedia artists, and other entertainment professionals to create new and exciting shows.
- Tourism
- The potential for equestrian entertainment shows to become a tourist attraction in various locations around the world.
- Marketing and Advertising
- Utilizing emotional connections to attract and retain customers through genuine and approachable branding.
