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Natural Catnip Substitutes

Matatabi Mats

Matatabi is a vine that is a member of the same family as the kiwi fruit. Matatabi also happens to be a plant with catnip-like qualities for cats that has been used in Japan for a long time to help soothe anxious cats.

Matatabi mats give the same soothing effects to your cat as catnip, but in a far less messy fashion. These Matatabi mats are sprayed with an extract from the Matatabi plant. Check out the pictures and video to see how cats react to the Matatabi mats. 
Trend Themes
1. Eco-friendly Cat Toys - Matatabi mats offer an alternative to traditional catnip toys and provide an eco-friendly option for cat owners looking for sustainability.
2. Alternative Natural Remedies - The popularity of Matatabi mats highlights the potential for alternative natural remedies for pet ailments and opportunities for innovation in this space.
3. Personalized Cat Treatments - As more pet owners seek personalized treatments for their cats, there is a potential for innovation in using Matatabi as an ingredient in specialized cat treats and therapies.
Industry Implications
1. Pet Supplies - The pet supplies industry can incorporate Matatabi into products, such as toys and treats, to offer cat owners a new type of catnip substitute and enhance their product offerings.
2. Natural Remedies - Matatabi can be used as a natural remedy for pet anxiety, opening up opportunities for the natural remedies industry to incorporate Matatabi into their products and services for pet wellness.
3. Sustainable Products - The use of Matatabi mats points to a growing demand for sustainable pet products, presenting opportunities for innovation in the sustainable products industry to develop eco-friendly pet toys and products.
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