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Stratified Kitty Scraping Surfaces

The Catit Senses Scratch Pad Satisfies Your Pet’s Instinc

— January 14, 2013 — Art & Design
Let your cat get the most out of its need to scratch by giving it the Catit Senses Scratch Pad.

This cat scratching post is made up of lots of different layers with plenty of texture and little holes that provide your cat with a pleasant sensory experience. The ‘Accu-Pressure Mat’ relieves tension in your kitty’s paws and provides a massaging sensation for its pressure points. The extra thick pad gives your cat the surface type it desires to shred with its claws, and you can also hide little treats within the cutouts to make the scratch pad even more fun for your cat.

The Catit Senses Scratch Pad lets your cat scratch to its heart’s desire.
Trend Themes
1. Multilayered Pet Scratching Surfaces - There is an innovation opportunity for developing different layers and textures that provide your cat with a pleasant sensory experience.
2. Pressure Point Pet Massage - Developing pet products that relieve tension in pressure points can be a product differentiator.
3. Interactive Pet Products - Adding an interactive component to pet products could make them more engaging for pets and their owners.
Industry Implications
1. Pet Products - Innovative cat scratching pads could disrupt the pet products industry and bring in higher sales.
2. Pet Wellness - Developing pet products that encourage wellness and relaxation could be a disruptive innovation opportunity in the pet wellness space.
3. Pet Retail - Adding unique and interactive products to pet retail stores could increase customer engagement and sales.
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