This Catching Fire Ad Campaign Uses Instagram to Engage Fans

 - Mar 12, 2013
References: instagram & mashable
It seems like there’s no shortage of creativity when it comes to promoting something over social media, and this clever Catching Fire ad campaign is no exception.

The promoters of the highly anticipated second installment of The Hunger Games film trilogy are turning this Catching Fire ad into a field day for Instagram fans. Simply put, the promoters are posting couture fashion pictures of empty chairs and getting the fans to guess which Hunger Games’ character will appear in what chair. The characters of Effie and Haymitch have already been unveiled as of this writing, leaving three empty chairs left to fill.

The Catching Fire Ad campaign is called ‘Capitol Couture,’ a reference to the evil and extravagant Capitol empire from the books and films.