Top Catz is a cat competition app that lets users swipe right or left to like or reject a cat, just like users do for human romantic prospects on Tinder.
The goal of the app is to find the world's best cat in a giant, global online cat competition. If the user has their own cat, they can post a picture to the app and compete. If not, they can simply swipe away, judging other people's furry feline friends from a comfortable distance.
Founder Alex Gale actually started the app as a frivolous side project to blow off steam while working on Bringson, a more serious courier hailing app (the Uber for couriers). Top Catz, however, has had surprising success, combining the addictive functionality of Tinder and the Internet's passion for all things cat.
What's Driving This Trend
- Pet Competition Apps
- Expanding competition apps to include pets as categories could bring in a new audience.
- Gamifying Pet Ownership
- Adding a gamification element to pet ownership can incentivize owners and build a community around pets.
- Social Media for Pets
- As pets become more integrated into our lives, social media for pets can become the next big thing.
Who This Affects Most
- Pet Industry
- The pet industry can expand its reach beyond traditional pet products to include competition and gamification apps.
- Mobile App Industry
- The mobile app industry can continue to innovate by expanding into new categories such as pet competitions and social media for pets.
- Marketing/advertising Industry
- Marketing and advertising companies can tap into the growing pet market by partnering with pet competition and social media apps to reach a new demographic.
