Youthfully Casual Menswear

The Ones 2 Watch Candy Exclusive Highlights Simple Staples

Photographer Roxanne Hartridge wears understated and casual menswear in 'Candy', an editorial for web publication The Ones 2 Watch. Styling for the youthful image series is courtesy of Von Ford who works alongside the art director Earl Chon.

Model Josh Bartley stars in the fashion story that highlights comfy and effortlessly cool fashions from Opening Ceremony. The face from New York Model Management is lensed in a candid series of studio portraits that are photographed against a series of colored vignettes.

This casual menswear feature for The Ones 2 Watch is understated and definitive of today's youth culture. The shoot's star Josh wears loose-fitting pants, over-sized sweaters and bucket hat accessories that reference the 90s, a decade that is making a triumphant style return.

Youth Culture Fashion
Disruptive innovation opportunity: Develop a line of casual menswear that captures the style and spirit of today's youth culture.
Retro Revival
Disruptive innovation opportunity: Create a collection of 90s-inspired fashion staples that resonate with the current fashion trends.
Comfortable Menswear
Disruptive innovation opportunity: Design a line of comfortable and effortlessly cool menswear that combines comfort with style.

Industries Being Reshaped

Fashion Retail
Disruptive innovation opportunity: Develop an online platform that curates and sells youth culture fashion from emerging designers.
Streetwear
Disruptive innovation opportunity: Create a streetwear brand that focuses on retro-inspired fashion trends and comfortable clothing.
Accessories
Disruptive innovation opportunity: Launch a line of trendy accessories, such as bucket hats, that complement and enhance casual menswear fashion.
SCORE
3.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 47%
Freshness 8%

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