Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Chevrolet Repairshop Ads

 - May 24, 2008
References: adsoftheworld
This totally fun Chevrolet Colombia campaign promotes their repair shops with cartoonish, mischievous ads encouraging you to take care of your car and maintain its parts.

My favorite is a poor cat shrieking into the speakers while being manhandled by the brakes with a caption reading, "Don't wait for your brakes to shriek to change them". Oh, the memories of the neighbour's cat! Another one shows a kidney getting the WWF treatment from a shock absorber with the advice, "Don't wait for your kidney to tell you to change the shock absorber." Finally, an old-fashioned coin purse takes a beating with a stick from a spark plug, suggesting not to, "Wait for your pocket to tell you to change your spark plug."

I like the ads, sure they are childish, but even grown-ups can enjoy a bit of silly fun in ads each now and then. The campaign was created by Sancho BBDO, Bogota, Colombia.

Take a look at another clever Chevrolet repairshop campaign: