A famous cartoon dog is becoming the basis for a new museum. Coming to Japan in 2016, The Snoopy Museum will be the second of its kind. Despite being an American cartoon, Snoopy remains extremely popular in Japan.
The Museum will be situated in Roppongi, one of Tokyo's booming shopping and entertainment districts and will be neighbors with the Mori Art Museum. The Snoopy Museum will house many of illustrator Charles Shultz's original drawings, famous memorabilia and artifacts.
The Snoopy Museum is only set to operate for two and a half years, although there is a prediction for 800,000 annual visitors. Interest in the Peanuts gang will be renewed when a 3D Snoopy movie opens in November.
What's Driving This Trend
- Cartoon Museums
- The increasing popularity of fictional characters as cultural icons is creating opportunities for the rise of more cartoon and fictional character museums globally.
- Temporary Museums
- The trend towards temporary museums is providing more opportunities for companies and organizations to showcase and celebrate their brands and history in a creative and engaging way.
- Pop Culture Tourism
- Pop culture tourism is a growing trend that provides tourism businesses with new opportunities as more people choose to travel to destinations famous for their popular culture icons and celebrities.
Who This Affects Most
- Museums
- The museum industry is a constantly evolving space with plenty of opportunities for enterprises to leverage modern technology and innovative methods to create novel experiences for visitors.
- Entertainment
- The entertainment industry can benefit from incorporating intellectual property like iconic fictional characters and cultural references to their business models as more people seek engaging and unique experiences.
- Tourism
- As more people travel for leisure and entertainment, the tourism industry can capitalize on the growing trend of pop culture tourism by creating tourist packages, destination marketing campaigns and tailor-made experiences around popular culture icons and destinations.
