USPS Releases Set of Sticky Cartoon Collectibles
Cecilia Biemann — April 11, 2009 — Pop Culture
References: usps & j-walkblog
In an effort to get young people interested in stamp collecting, the U.S. Postal Service is launching a collection of "The Simpsons" postage stamps on the 7th of May.
The first-class stamps, worth 44 cents each, are particularly special given that "The Simpsons" is the only television show to be featured as the sole subject of a stamp set while still in prime-time production.
Creator and executive producer of "The Simpsons" Matt Groening described the stamps as “the biggest and most adhesive honor The Simpsons has ever received."
The first-class stamps, worth 44 cents each, are particularly special given that "The Simpsons" is the only television show to be featured as the sole subject of a stamp set while still in prime-time production.
Creator and executive producer of "The Simpsons" Matt Groening described the stamps as “the biggest and most adhesive honor The Simpsons has ever received."
Trend Themes
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Stamps Collecting — Offering unique and modern stamps collection can attract more young people to the hobby and generate interest in the stamp industry.
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Licensed Merchandising — Collaborating with popular TV shows or movies to offer licensed merchandise such as stamp sets can be a disruptive innovation opportunity for businesses.
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Nostalgia Marketing — Using popular culture icons like The Simpsons to evoke nostalgia in marketing campaigns can attract customers of all age groups.
Industry Implications
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Stamp Collecting — The stamp collecting industry can disruptively innovate by collaborating with entertainment sources to offer unique products to younger demographics.
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Entertainment Merchandising — The entertainment merchandise industry can disruptively innovate by offering new and unique licensed products for popular TV shows or movies.
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Marketing and Advertising — Businesses across all industries can adopt nostalgia marketing techniques to connect with customers on a personal level and create brand loyalty.
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