There are a lot of magazines in print and online, but this editorial by Huck magazine truly stands out. Illustrated bu Mark Taplin to promote heavy duty winter boots, this short editorial is humorous and innovative.
Huck's type of editorials definitely push magazine editorials forward and invite other magazines to ramp up their game. The gallery above also contains other examples of Taplin's work.
Implications - Magazines are looking for new ways to gain the attention of an audience in an effort to continue readership. With the rise of e-readers and online subscriptions, hard copies of magazines and newspapers need to compete on a different level. By having concepts like cartoon editorials as their content, magazines can draw in consumers.
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