The instantly recognizable and high-end brand Hermes went above and beyond in an effort to engage its customers and potentially draw in new ones, as the luxury brand hosted the Carre Club, offering shoppers a personalized and immersive experience in Singapore.
The opening weekend featured makeovers, product testing and two-floors of Instagram-friendly moments, helping to re-define the brand that was established in 1837 as one that's vibrant, youthful and Millennial-friendly. Guests of the space had the opportunity to personalize one of the brand's iconic silk scarves and take part in numerous activations, like a disco, a night-time neon skate park, and karaoke. In addition, those visiting had the opportunity to undergo a unique makeover in which stylists would customize a unique wig for each of the guests to wear.
Both personalized, thoughtfully planned and highly sharable, this event offered its consumer base over nine activations that won't soon be forgotten.
Image credit: Hermes