Carl's Jr. and Carl Radke Partnered for National Carl's Day
Michael Hemsworth — June 5, 2026 — Marketing
Carl's Jr. and Carl Radke have announced a partnership in celebration of National Carl's Day to provide fans with an exclusive discount to take advantage of. The promotion will offer customers a BOGO deal on the brand's signature Big Carl burger, which will be available exclusively in the MyRewards app for loyalty members to take advantage of. The promotion is being promoted with the help of Summer House star Carl Radke and plays on their familiar names as well as his history with the QSR brand.
Radke commented on the promotion with Carl's Jr. saying, "During my twenties, I actually lived in Los Angeles, and Carl's Jr. was always one of my go-to spots. My order was almost always a Big Carl, which is funny because my friends have called me Big Carl or 'BC.' So getting the chance to partner with a brand that was a staple for me feels like a pretty full-circle moment."
Image Credit: Carl's Jr.
Radke commented on the promotion with Carl's Jr. saying, "During my twenties, I actually lived in Los Angeles, and Carl's Jr. was always one of my go-to spots. My order was almost always a Big Carl, which is funny because my friends have called me Big Carl or 'BC.' So getting the chance to partner with a brand that was a staple for me feels like a pretty full-circle moment."
Image Credit: Carl's Jr.
Trend Themes
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Reality Star QSR Collaborations — Reality television personalities provide quick-service brands with recognizable fan communities that can turn limited-time menu promotions into culturally relevant app traffic drivers.
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App-exclusive Burger Deals — Mobile-only discounts create a stronger link between everyday value offers and first-party customer data, giving restaurant brands new leverage in personalized retention strategies.
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Name-based Brand Partnerships — Playful identity matches between celebrities and brand names introduce low-cost storytelling formats that make routine promotions feel more memorable and shareable.
Industry Implications
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Fast Food — Quick-service restaurants are blending celebrity relevance, value pricing, and loyalty mechanics to differentiate core menu items in a crowded promotional environment.
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Restaurant Technology — Loyalty apps are becoming central promotional channels where exclusive offers, behavioral data, and celebrity campaigns converge into measurable customer engagement systems.
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Influencer Marketing — Talent partnerships rooted in personal nostalgia and humorous brand alignment signal new campaign models that extend beyond conventional endorsement-based advertising.
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