Luxury Living joins forces with Bugatti to introduce a furniture collection, honoring the late Carlo Bugatti's admiration of interior design. The visual aesthetics of the new collection reference the French car brand's exotic cars, blending that together with the contemporary work of designers including Toan Nguyen and Carlo Colombo.
The collection delivers pieces including the Marguerite Coffee Table, the Vitesse Chair, the Chiron Armchair, and the Chiron Dormeuse. The materials and structures of the pieces are also found across Bugatti's hypercars. Its president, Stephan Winkelmann describes the project as "the shared values of both companies – craftsmanship, innovation, and design – a position both companies at the pinnacle of their respective industry.” One of the standout designs from the collection if the Cobra Chair, which is a new iteration of the Carlo Bugatti chair originally created in 1902.
What's Driving This Trend
- Luxury Furniture Design
- Opportunity for luxury furniture designers to create high-end, visually appealing furniture pieces that reference luxury car brands.
- Blending Classic and Modern Design
- Opportunity for designers to blend classic design elements with modern aesthetics to create unique furniture pieces.
- Craftsmanship in Furniture-making
- Opportunity for a resurgence of craftsmanship in furniture-making with attention to materials and structures similar to luxury car brands.
Who This Affects Most
- Luxury Furniture Industry
- Industry players have an opportunity to leverage the trend towards high-end, car-inspired furniture design by creating unique, visually appealing pieces with high-quality materials.
- Interior Design Industry
- Opportunity for interior designers to incorporate classic car design elements into their work to create unique, visually stunning spaces that stand out.
- Automotive Industry
- Opportunity for luxury car brands to extend their brand beyond cars and into the home furnishing space by leveraging their iconic design elements and aesthetic.
