Weatherized Casual Tonal Sneakers

Nike Launches a Cargo Khaki Air Max GORE-TEX Sneaker

Nike introduces a new tonal iteration of the Air Max 90 GORE-TEX sneaker model with the new Cargo Khaki colorway palette to join its roster. It is set to arrive in time for the colder seasons ahead and it is detailed in a tonal palette that blends together black with iron grey, cargo khaki, and tour yellow.

The sneaker is made up of mixed materials including leather and textiles throughout the upper and boasts a weather-proof material. It is accented with bright hints of green that are seen highlighting the panels and then yellow make up the Swoosh along the lateral side of the shoe. Branding that nods to the GORE-TEX touch can be seen detailing the tongue.

Image Credit: Nike

Weatherized Sneakers
Opportunity to innovate sneakers with weather-proof materials for protection in different climates and seasons.
Tonal Sneakers
Opportunity to create sneaker designs with tonal colorways for a minimalistic and stylish look.
Mixed Material Sneakers
Opportunity to combine different materials in sneakers to create unique designs and enhance durability and functionality.

Who This Affects Most

Footwear
The footwear industry can incorporate weather-proof materials and tonal colorways to elevate sneaker designs and appeal to different consumer preferences and needs.
Sportswear
The sportswear industry can utilize mixed materials in sneaker production for enhanced functionality and performance in different weather conditions and terrains.
Fashion
The fashion industry can leverage new material and color trends in sneakers to create unique and fashionable footwear options for consumers.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 22%
Freshness 14%