Looking a lot like a campaign launched about one year earlier, these Carex Condoms Ultra Safe ads follow through with a tried and true technique once again.
The success of these wholesome images, that allude to a more suggestive topic, comes entirely from the unexpected subject matter. Based on the original animated prints by David HK from the Grey Group advertising agency of Kuala Lumpur, these three lighthearted pictures are completely innocent until you take a closer look.
A beautiful girl is captured within each, holding a net. In one she seems to be fishing with it, in another she's catching fireflies, and she's focused on butterflies in the last one. A keen eye will see these Carex Condoms Ultra Safe ads and discern that the nets are in fact rubbers, and the creatures she's trapping are sperm.