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Paper Blankets

Cardboard Coverings Revamps Recycled Boxes

— June 26, 2009 — Eco
Diane Steverlynk created Cardboard Coverings by taking worn boxes and manufactured into soft and versatile material--perfect for a blanket.

Diane Steverlynk’s design is a wonderfully eco-friendly way to reuse old cardboard boxes, that usually go to waste after just one use.

She also kept the origins of the boxes intact, with instructions and labels adorning the blankets for a bit of personality.

Implications - Upcycled products are no longer simply for the eco-minded consumer or someone who appeals to a vintage or retro style. Recycling is becoming a necessary aspect to most businesses, especially as people are more aware of pollution and waste management in their own communities. Another implication is that companies in all industries will be positively impacted by more transparency in terms of waste and recycling.
Trend Themes
1. Upcycling - The trend of upcycling waste products into new, useful items creates opportunities to reduce waste and create new revenue streams for companies.
2. Transparency in Waste Management - Increased transparency in waste and recycling practices creates opportunities for companies to showcase their environmental initiatives and appeal to eco-conscious consumers.
3. Eco-friendly Products - The trend of creating and using eco-friendly products is a growing market that presents opportunities for companies to appeal to consumers who prioritize sustainability.
Industry Implications
1. Packaging - The packaging industry can innovate by creating more sustainable and upcycled packaging solutions to reduce waste.
2. Textiles - The textile industry can create new revenue streams by upcycling waste products, such as cardboard, into soft and versatile materials for clothing and home goods.
3. Retail - Retail companies can appeal to eco-conscious consumers by offering more sustainable and upcycled products that align with their values.
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