Licorice-Flavored Caramels

These Caramel Rolls from Annie B Mimic the Taste of Another Confection

Caramel is a favorite flavor that's been proven to pair well with warm fall flavors like pumpkin, sea salt, buttered rum and apple—but these caramel roll candies from Annie B pair caramel with something else entirely.

While the soft, chewy and smooth texture texture of caramel is generally a crowd-pleasing flavor, when Annie B introduced its Black Licorice Caramels, the brand noted: "Let's face it, black licorice isn't for everyone." While this may not be a candy to win over the masses, it will be irresistible to some.

For consuming the all-natural and gluten-free candies, Annie B says: "Try pairing it with some Johnny Cash and a shot of whiskey. Or Lady Gaga and some ice cream," proving that some of the most unexpected combinations are often the best kind.

Licorice-flavored Caramels
Opportunity for creating unique flavor combinations in the confectionery industry.

Industries Being Reshaped

Confectionery
Experiment with unusual flavor profiles to attract niche markets.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 17%
Freshness 8%