Taking a stroll down Milan’s infamous Montenapoleone, home to distinguished fashion houses, one will notice something a little amiss. From August 5 to September 30, 20 lifesize fiberglass replicas of the newly relaunched Fiat C will not only be lining the street, but will be acting as tree planters.
Proving that the Italian car giant has a green thumb, Fiat teamed with designer Fabio Novembre for this “Per fare un albero” (Create a tree) program. The designer sees this as a melding for two objects usually vying for urban space, coming together.
What's Driving This Trend
- Green Urban Design
- Disruptive innovation opportunities in creating urban spaces that fuse art and nature.
- Sustainable Branding
- Disruptive innovation opportunities in using unique and eco-friendly advertising methods to promote brands.
- Artistic Recycling
- Disruptive innovation opportunities in repurposing materials to create functional and aesthetically pleasing objects.
Who This Affects Most
- Automotive
- Disruptive innovation opportunities in integrating sustainable design and eco-friendly initiatives into the automotive industry.
- Fashion
- Disruptive innovation opportunities in collaborations between fashion houses and designers to create innovative and sustainable projects.
- Urban Planning
- Disruptive innovation opportunities in incorporating artistic and green elements into urban planning to create visually appealing and sustainable cities.
