Audi takes the idea of ‘things in a box’ a step further in its animated Audi Q5 ‘Unbox the Box’ commercial by building the car from the cardboard box.
I am not exactly sure how flattering this notion is. I mean, they are essentially calling their Audi Q5 a box. Not exactly a compliment!
The animated clip was created by British ad agency Bartle Bogle Hegarty London with directors Aaron Duffy and Russell Brooke, executive creative director Nick Gill, creative directors Kevin Stark and Nick Kidney, art director Maja Fernquist, and copywriter Joakim Saul.