Helly Hansen Launches its SS22 Capsule 221 Backed by Brand History
Elena Rahman — May 5, 2022 — Fashion
References: hellyhansen
Capsule 221 is Helly Hansen's latest apparel collection. The SS22 uses some of the brand's core components to encapsulate its 140-year history of technical sailing apparel and mountain gear. Additionally, the AGIR Offshore Collection had a role in creating the foundation of the SS22 range.
The collection uses professional-grade fabrications and technologies in combination with a refined visual aesthetic and color palette to create pieces suited to the modern urban environments. Details throughout the range include a three-layer shell technology, ultrasonic taped seams, reinforced webbing load eyelets, and modular interchangeable spray hoods. In terms of color and print, the hood is painted in a subtle but surreal dusty pastel camouflage tone. More of this print is used throughout the collection, including on its lynch-pin ARC Waterproof Storm Jacket, ARC Vest, Technical Rain Hats, and more.
Image Credit: Helly Hansen
The collection uses professional-grade fabrications and technologies in combination with a refined visual aesthetic and color palette to create pieces suited to the modern urban environments. Details throughout the range include a three-layer shell technology, ultrasonic taped seams, reinforced webbing load eyelets, and modular interchangeable spray hoods. In terms of color and print, the hood is painted in a subtle but surreal dusty pastel camouflage tone. More of this print is used throughout the collection, including on its lynch-pin ARC Waterproof Storm Jacket, ARC Vest, Technical Rain Hats, and more.
Image Credit: Helly Hansen
Trend Themes
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Technical Mountain Apparel — Helly Hansen's SS22 Capsule 221 collection highlights an opportunity for innovative, technical mountain apparel.
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Refined Outdoor Aesthetics — Capsule 221's refined visual aesthetic and subtle, surreal dusty pastel camouflage print offer opportunities for creative and disruptive innovations in outdoor and urban apparel.
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Modular Interchangeability — The modular interchangeable spray hoods and other details in the SS22 collection present potential for disrupting the way in which outdoor apparel is designed and personalized.
Industry Implications
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Outdoor Apparel — Capsule 221's focus on technical mountain gear highlights innovation opportunities in the outdoor apparel industry.
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Urban Apparel — The collection's refined aesthetic and modern design elements offer opportunities for disruptive innovation in the urban apparel space.
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Printing Technology — Capsule 221's use of a subtle, surreal dusty pastel camouflage print presents innovation opportunities in printing technology for outdoor and urban apparel.
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