Society6, a company that offers unique art prints, apparel and accessories for tech and home, expanded its selection of merchandise with the Capricorn collection.
With January birthdays falling under this zodiac sign, the products from the Capricorn collection make perfect gifts for those interested in astrology. Included in Society6's latest zodiac-themed offerings are portable coffee cups, decorative throw pillows, dreamy art prints, tote bags, blankets and iPhone cases.
Designs on the products vary, however the majority stick to cool-toned color palettes. Society6 explained its choice in this by stating, "Repping the most serious sign of the zodiac, Capricorns are naturally drawn to deep, pensive colors like indigo and black. They are also fiercely independent, which leads to compelling design preferences."
Why This Trend Is Growing
- Astrology-inspired Merchandise
- The rise of astrology-related accessories and products presents a disruptive innovation opportunity for companies to tap into the growing interest in spirituality and personalization.
- Zodiac-themed Design Products
- Creating design products based on zodiac signs is an opportunity for businesses to tap into the growing trend of personalized products that cater to specific interests and personality traits.
- Color Psychology in Product Design
- Using color psychology in product design is a trend that provides businesses with an opportunity to appeal to customers on a deeper emotional level.
Industries Being Reshaped
- E-commerce
- The e-commerce industry can use the trend of astrology-inspired merchandise to expand their product selection and engage customers in a more personalized experience.
- Home Decor
- The home decor industry can capitalize on the trend of astrology-themed design products and create unique pieces that cater to customers' personal tastes and interests.
- Print-on-demand Industry
- The print-on-demand industry can leverage the demand for astrology-themed merchandise and create unique and personalized products that are easily accessible to customers.
