Proximo Spirits' 'The Kraken' has expanded into canned ready-to-drink cocktails, offering two 330ml servings at 5% ABV, featuring its black spiced rum base. The move brings the brand's dark, spiced profile to single-serve cans.
The two recipes are 'Black Spiced & Cola,' featuring cola and a touch of lime, and 'Black Spiced & Ginger,' mixed with spiced ginger beer. The rum comes from Caribbean imports, along with a proprietary spice blend. Cans start at £2.75 each, with initial availability at Ocado, WHSmith, and select convenience outlets, ahead of wider distribution at Tesco, Asda, and Sainsbury's from mid-September.
At 5% ABV and 330ml, these RTDs are sessionable, familiar options for casual, on-the-go drinking. Packaging classic mixers in a spiced-rum format extends The Kraken's core flavors into a convenience-focused category.
Image Credit: The Spirits Business
What Makes This Trend Stand Out
- Canned Rum Cocktails
- Premium dark rum brands are translating signature flavor profiles into portable RTDs, creating room for differentiated canned cocktails beyond vodka, gin, and tequila formats.
- Sessionable Spirits
- Lower-ABV spirit-based drinks are reshaping casual consumption by blending recognizable cocktail cues with moderation-friendly serving sizes.
- Convenience-led Premiumization
- Single-serve alcohol packaging is elevating convenience retail with branded, bar-inspired options that feel accessible yet premium.
Sectors Adopting This
- Alcoholic Beverages
- Established spirits producers are extending core products into RTD formats, broadening usage occasions while preserving brand identity.
- Convenience Retail
- Grab-and-go outlets are becoming important launch channels for canned cocktails that align with impulse purchases and mobile lifestyles.
- Grocery Retail
- Supermarkets are expanding ready-to-drink alcohol selections as branded canned cocktails appeal to shoppers seeking easy at-home and social drinking options.
